ServicesInvestment Management
Investment Management in Shrewsbury
We build your portfolio from parts you can name: index funds, ETFs, individual bonds, stocks and cash. You learn what each one costs and what risk it carries. We also explain why it belongs in your mix. Then we watch it, rebalance it and report back in plain terms.

What investment management means here
A portfolio is only as sound as the pieces inside it. Many clients come to us holding a dozen funds that overlap, a few stocks bought on a tip and cash that has sat idle for years. Investment management is the ongoing work of choosing those pieces on purpose, sizing them to your goals and adjusting them as markets and your life change.
We treat each holding like a building material with known properties. A broad stock index fund is low cost and diversified but swings with the market. A short-term Treasury bond is steady but barely outruns inflation. Neither is good or bad on its own. What matters is how they fit together for your time horizon, your tax situation and how much of a drop you can sit through without selling.
This service focuses on the portfolio itself. If you want the wider picture of cash flow, insurance and estate questions, our financial planning and wealth management pages cover that work.
What the work includes
- A holdings audit
- We list every position across your accounts, then flag overlap, expense ratios, concentrated positions and any cash drag. You see exactly what you own before we suggest a change.
- Asset allocation by goal
- We set the split between stocks, bonds and cash based on when you need the money. Money for a tuition bill in four years is invested differently from money for retirement in twenty.
- Choosing the vehicles
- We compare mutual funds, ETFs, individual bonds and individual stocks for each slot. We explain the trade-offs: trading costs, tax efficiency, minimums and how easy each one is to understand.
- Account placement
- Bond income and frequent distributions often belong in tax-deferred accounts, while broad stock funds can sit well in taxable ones. Where each holding lives can matter as much as what it is.
- Rebalancing and monitoring
- Markets pull a portfolio away from its targets. We watch the drift and bring it back in line, using new contributions where we can so you sell less.
- Reports you can read
- We show you returns, what you paid in fund costs and how your mix compares with its targets, without jargon.
Signs your portfolio needs a closer look
You cannot say what you own
If your statements list funds you do not recognize, you cannot judge their risk or cost. That is the first thing we fix.
Several funds hold the same companies
Three large-cap growth funds can look diversified and still own the same top holdings. Overlap concentrates risk while you pay several expense ratios for it.
One stock dominates
Employer stock or a single big winner can grow into a large share of your wealth. One bad quarter for that company then hits your whole plan.
Cash has piled up
Money left in a sweep account loses ground to inflation over the long term. Sometimes it sits there simply because no one decided where it should go.
Your timeline changed
A new job, a sale of a business or retirement coming into view all shift how much risk makes sense. An allocation set ten years ago may no longer fit.
What affects the cost
The cost of investment management depends on how much work your portfolio takes and on the costs built into the holdings themselves. We explain our fee in writing before you commit, and we show the fund expenses separately so you see both. Dollar figures depend on your situation, so we go over them at the introductory meeting.
Assets under management
The size of the portfolio we oversee is usually the main driver of the advisory fee.
Number and type of accounts
A single IRA is simpler than taxable accounts, two retirement plans, a trust account and custodial accounts for children.
Complexity of the holdings
Concentrated stock, restricted shares or old positions with large unrealized gains take more care to unwind without a heavy tax bill.
Fund expense ratios
Separate from our fee, every fund charges its own annual expense. Choosing low-cost index funds and ETFs where they fit keeps this layer down.
How we work, step by step
- 1
Introductory meeting
The first conversation can happen in person at our office or over a phone or video call, whichever suits you. We ask about your goals and what worries you about your investments, then describe how we build and manage portfolios.
- 2
Review your current holdings
You share recent statements. We break each account down by asset class, cost and tax exposure, and walk you through what we find.
- 3
Propose a written plan
We lay out the target allocation, the specific funds or securities for each part and the reason for each choice. We also note any tax cost of making changes, so you can decide on the pace.
- 4
Build and maintain
Once you approve, we put the portfolio in place, then monitor and rebalance it. We review it with you at regular meetings and whenever your circumstances change.

Investment management questions
Will you sell everything I own and start over?
Not automatically. Selling in a taxable account can trigger capital gains, so we weigh the tax cost against the benefit of each change. Some positions get phased out over time, and some stay because they already fit.
Do you use index funds or pick individual stocks?
Both have a place. Index funds and ETFs give broad, low-cost exposure and form the core for many clients. Individual stocks or bonds can make sense for specific goals, tax reasons or income needs, and we explain the trade-off before using them.
Can you help with my 401(k) at work?
Yes. We review the fund menu in your employer plan and suggest an allocation that fits with your other accounts. Your whole portfolio should work as one mix, not as separate pieces.
How often do you rebalance?
We monitor regularly and rebalance when an asset class drifts meaningfully from its target, not on a fixed date for its own sake. Trading too often adds cost and taxes without much benefit.
Do I need to come to the office?
No. Many clients meet with us in person, and others prefer phone or video. Clients from Red Bank, Middletown and nearby towns do both.
Find out what your portfolio is really made of
Bring your latest statements to an introductory meeting. We will go through what you hold, what it costs and how it lines up with your goals.